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Vintage Advertising Booklets

What is a booklets? Most small booklets are advertising or tip booklets. These small booklets, usually 15 to 25 pages and measure about 4 X 10 inches, educate a target audience with products, tips, techniques or strategies. They usually are simple in design with graphics, photos and colors.

What makes booklets such a great advertising and thus a collectible? The format appealed to people who like to read and wanted information fast. The content is written so a reader can learn about a product or tip. The booklet could be customized to suit the advertisers purpose. The cost was less expensive than full size promotional items. Their small size would fit in a pocket, purse or envelope.

Vintage Advertising Booklets


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